Effective Date: April 12th, 2026
Myöhä Oy protects user privacy through transparent data practices and safeguards.
Contact Us
Name of the controller: Myöhä Oy
Address: Mikael Lybeckin katu 10 B 19, 00250 Helsinki, Finland
Email: support@myoha.com
The Data We Collect
Data You Provide Directly
- Contact information (name, email, phone)
- Player name/tag and password
- Profile information and photos
- Messages and support tickets
- Survey and promotion participation data
- Payment details (via payment service providers)
Data Collected Automatically
- Account and game progress data
- IP address and device identifiers
- Device information (name, OS, browser, ISP)
- Cookie and tracking technology data
- Approximate location data
- Service usage data (gameplay, purchases, player interactions)
Data from Partners
- Third-party tool linkage data (Facebook, Instagram)
- Demographic data
- Fraud prevention data
- Platform and payment verification data
- Advertising and analytics data
Why Do We Collect Your Data
To Make the Service Work
- Create accounts and enable gameplay
- Verify payments
- Deliver products and services
- Send service communications
To Improve Service Quality
- Update player profiles
- Develop and improve experience
- Manage relationships
- Provide social features
- Customize experience
- Respond to support requests
- Deliver offers across platforms
To Show Personalized Advertisements
- Track content access and online behavior
- Deliver and target advertising
- Improve service and advertising
To Keep Service Safe and Fair
- Analyze and monitor usage
- Moderate chat (automatic and manual)
- Take action against fraud and misconduct
To Analyze and Profile
Analyze, profile, and segment collected data across all purposes.
With Your Consent
Process data for additional purposes you authorize.
Who Can See Your Data
Other Players and Users
Social features allow other players to view profile data, in-game activities, and messages.
Service Providers
Vendors assist with hosting, player support, advertising, analytics, and fraud prevention per Myöhä's instructions.
Other Companies and Public Authorities
Data may be disclosed for payment verification, fraud prevention, and legal compliance.
Advertising and Social Media Partners
Partners access data through APIs, SDKs, and in-game advertising under their own privacy policies.
Data shared includes activity information, device identifiers, IP address, and location. This enables "interest-based advertising" or "online behavioral advertising."
International Data Transfers
Data transfers globally with safeguards including EU Commission–approved standard contractual clauses and other lawful protections.
Your Rights and Options
Opt-Out of Marketing Communications
Unsubscribe from promotional emails through communication links or in-game settings. Non-promotional communications may continue.
Push Notifications
Disable push notifications through mobile device settings.
Opt-Out of Targeted Advertising
- Mobile: Adjust Android or iOS privacy settings ("Allow Apps to Request to Track" or "Limit Ad Tracking")
- In-game: Use game settings options where available
Access Personal Data
Request electronic copies of your personal data.
Other Rights
Correct data, request deletion, object to usage, restrict sharing, and withdraw consent.
Response Timeline: Reasonable timeframe per applicable law. Identity verification may be required.
Unresolved Concerns: Contact local data protection authority (EEA, Switzerland, UK).
Authorized Agent: Designate an agent to exercise rights on your behalf.
Non-Discrimination: No discriminatory treatment for exercising these rights.
Cookies and Similar Technologies
Cookies and similar technologies store preferences and track activities across the service. Partners operate under their own policies.
Cross-device tracking allows Myöhä and partners to:
- Detect and prevent fraud
- Enable seamless multi-device experience
- Conduct analytics and personalization
- Limit advertisement frequency
- Provide personalized advertising
Browser Settings: Disable cookies in settings, though some service features may not function properly.
How Do We Protect Your Data
Security Safeguards
Continuous development and implementation of administrative, technical, and physical security measures.
Data Retention
Data retained while account is active or as needed for service provision. Unused accounts are periodically de-identified; unnecessary data is regularly reviewed and de-identified.
Data retained indefinitely when necessary for business interests, legal obligations, dispute resolution, and agreement enforcement.
Children
Services not directed to children under 13 (or applicable local age). Personal data not knowingly collected from children except as follows:
For services potentially appealing to children, age-based access restrictions limit features including social media, chat, and notifications when players indicate age under 13. Personal data processing limited to service operation support.
Some services use higher age limits (such as 16) for player safety.
Parent/Guardian Requests: Contact support to review, modify, or delete child data. Upon discovery of unauthorized child data collection, Myöhä deletes collected data (unless legally required) and terminates or reverts the account.
Disclosure for California Residents
1) Data Collection
Categories and sources described in "The Data We Collect" section above.
2) Data Use
Business purposes described in "Why Do We Collect Your Data" section above.
3) Data Disclosure and/or Sale
Myöhä does not "sell" personal data traditionally. However, cookie information and advertising identifiers shared with third-party advertising platforms for interest-based advertisements, install attribution, and campaign optimization constitute "sale" under California Consumer Privacy Act (CCPA). Opt-out available through targeted advertising instructions above.
No actual knowledge of minor data sales under 16 as defined by CCPA.
4) Your Rights
Rights described in "Your Rights and Options" section above.
Myöhä Oy 2026